An exclusive interview with the most charismatic CEO of transportation focused service company
Intelligent Transportation is an essential conveyance system comprising of advanced information and technology for users, roads, vehicles and cities. Masstrans is one of the leading suppliers of these systems in the Indian market. The company is also a front-runner in Passenger Information Systems and has an array of other
innovative products to offer.
In a conversation with Bus Coach India Magazine, Mr. Vinay Jain, Managing Director, Masstrans spoke on various issues including business strategies and growth of the company in the Indian market.
What is the USP of your company? And what are the range of products do you have?
Our USP is adapting new technologies and providing these solutions to the Indian market. Masstrans has made a mark for itself with its product quality and aker sales services. Starting with destination displays (PIS), Masstrans has ventured into full blown ITS and also offers MDVR/MNVR along with analog/IP cameras, Infotainment system, Reverse parking assistance system among others.
What changes do you find in today’s marketing strategy and business?
Previously OEs used to provide chassis and the operator got the bus built at a bus builder. Now, OEs are providing a fully built bus and we majorly cater to the Oes.
What is unique thing about your products?
Our innovative and environmentally responsible solutions are comprehe- nsive, which eventually minimize costs related to operation as most of them are self-sufficient and require minimal human assistance.
What is your future plan in the field of manufacturing of LED destination display boards in bus and Coachesl
Masstrans is already manufacturing LED destination displays in our Pune based unit (in collaboration with our UK based partner M/s Hanover Displays Ltd).
How will investments and growth plan out in the future for Masstrans?
Masstrans expansion plans are targeted around solutions for Smart Cities and other modes of transport.
Which new products will we see during the next six months in this year 2019?
We have recently launched solutions for Smart Waste Collection (a new vertical). As for buses & coaches we shall soon launch our reverse parking assistance system and our fully integrated ITMS (back-end solution).
What challenges do you faced in the market place? As you know there are many players in the marketl
Though the market is flush with competitors, it’s a large place to be in and there is enough scope for everyone. Those who value quality and the never-say-die attitude of our after sales, are the ones whom we cater to.
What are the focus areas you are targeting other then bus segment?
Other modes of transport, Smart Cities, Parking, Highways and Waste Collection.
Who are the major OEMs that you are supplying to them?
Leading bus manufacturers like Volvo, Tata Motors, Ashok Leyland, VECV, M&M, SML Isuzu and Daimler.
Intelligent transport system comprises of a number of technologies to make transportation more efficient and safer by use of information, communication and control techno- logies. What is your view on this.?
Intelligent Transportation is an essential conveyance system com- prising of advanced information and technology for users, roads, vehicles and cities. In the case of public transport this information and technology is meant for commuters, operators and the authority. Commuters get to know the bus schedules and routes vide app or website to plan their travel, the operators get a slew of benefits arising out of the data shared from the public transport to the back-end and the authority keeps an eye out video cameras installed inside the public transport. In light of the past, safety has become a key issue, irrespective of the kind of public transport one uses.
You know as the number of vehicles increasing on roads day-by- day, how do you think your traffic management solutions will curb such traffic problem?
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How Intelligent Transport System is growing in the Indian market?(It's full potential) but now with the transport authorities deploying back- end and installing necessary softwars, the ever increasing vehicular popularity?
ITS is mandatory in all urban buses lation on the road. All the controllers and we have seen phenomenal installed on every junction are increase in its usage. Previously such an we are witnessing noticeable change to their approach towards ITS and the benefits that can be derived from connected to the back-end and via self- learning & adapting algorithm, they work towards smoothening the traffic flow in the city.
The number of road accidents increasing in India is very alarming. Do you have any solution to detect or curb such incidents on the highways?
We have a radar which detects incidents (or even potential incidents) on the highways and transmits data to the back-end for requisite action. The only issue being such radars need to be deployed all along the highways at intervals of 1Km and that’s not feasible. They need to be deployed at particular locations where there is a previous record of accidents or at locations where there are chances of accidents due to the road alignment. Trailer mounted VMSs are used internationally to warn road users of ongoing road work ahead or of an already occurred accident/incident. Such VMSs need to be deployed by road contractors all across the nation in large numbers. These will help in large scale curbing of accidents on highways.
Intelligent urban solutions are the best choice to make Indian cities safer, cleaner and smarter. We believe in innovation and technology, and look forward to transform India.
By PR Team